This is where the ad becomes art. Use glow, glitch, flare, shadow, blur, particles,
or color accents to amplify the mood of the ad. Visual effects work best when
they support the theme:
• ? Glows or sparks = makes a product feel powerful or high-tech.
• ? Light leaks or blurs = creates dreamlike or fashion moods.
• ? Grain, static, or overlays = gives a gritty, cinematic look.
• ? Split color shadows or echo text = suggests motion or heat.
• ? Streaks, beams, or fog = makes things feel fast, sleek, or mysterious.
? Try using effects behind the product (like ambient energy), or on top of text to make it pulse, burn,
or shimmer. Even a tiny flicker or animated flare can create a premium, stylized feel. Layer them
thoughtfully—don’t cover everything.
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