� Add Visual Effects for Style

Created by Steve Minor, Modified on Sun, 5 Oct at 1:24 AM by Steve Minor

This is where the ad becomes art. Use glow, glitch, flare, shadow, blur, particles, 

or color accents to amplify the mood of the ad. Visual effects work best when 

they support the theme: 

• ? Glows or sparks = makes a product feel powerful or high-tech. 

• ? Light leaks or blurs = creates dreamlike or fashion moods. 

• ? Grain, static, or overlays = gives a gritty, cinematic look. 

• ? Split color shadows or echo text = suggests motion or heat. 

• ? Streaks, beams, or fog = makes things feel fast, sleek, or mysterious.


? Try using effects behind the product (like ambient energy), or on top of text to make it pulse, burn, 

or shimmer. Even a tiny flicker or animated flare can create a premium, stylized feel. Layer them 

thoughtfully—don’t cover everything.

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